We take your privacy very seriously and are committed to protecting it.

We consider that you should be able to easily know what personal data we collect and use, and understand the purpose of this collection and your rights in connection with it.

This privacy policy (the “Privacy Policy”) explains how we collect, use and disclose the personal data that we collect on our Digital Platforms, in our stores or during our events.

We recommend that you read this Privacy Policy carefully as it contains important information about your personal data.

This Privacy Policy is established so that you can easily access the section that interests you.

Please do not hesitate to contact us if you have any questions or comments about this Privacy Policy (see “How to contact us” below).

The terms “Serious”, “Serious Connection”, “we”, “us” and “our” mean SERIOUS as the data controller of your personal data, unless otherwise specified in this Privacy Policy.


The Serious company is located at 25 Rue de la Gleyzette 31120 Lacroix-Falgarde FRANCE

  • SIRET number (head office): 75183533100032
  • RCS number: Toulouse B 751 835 331
  • Activity (NAF or APE code): Distance selling on specialized catalog (4791B)

Personal data is information relating to an identified or identifiable natural person. They include, for example, a person’s name, address and gender.

We may collect personal data directly from you or indirectly (for example from your electronic devices that interact with our websites, electronic forms or mobile applications (the “digital platforms”).

The archiving of purchase orders and invoices is carried out on a reliable and durable medium which can be produced as proof.

You can provide us with data:

  • when you create an account online (or in our stores);
  • when you subscribe to our newsletter;
  • when you use our Digital Platforms;
  • when you purchase products or services on our Digital Platforms (or in our stores);
  • when you attend one of our events.

Depending on what you provide to us, such information may include:

  • your identity (including your first name, last name, gender, image, nationality);
  • your contact details (including your postal address, e-mail, telephone numbers);
  • your personal status (including your civility title);
  • your purchases and repairs (including purchase history, order details);
  • your preferences (including your height);
  • certain payment data (including billing data, type or method of payment, credit or debit card number);
  • other information that you may provide by filling out forms or by contacting us (including your comments or other communications you send to us which may include health data relating to possible side effects of our products).

We will notify you when your information is needed to process your request, respond to your requests, or provide our products and services to you. Failure to provide this information may delay or make it impossible to process your request, answer your questions, and provide the products or services.

We make every effort to ensure that the personal data we hold is accurate at all times. We therefore encourage you to update your datas in case any changes occur. donc à We may also ask you to update your data from time to time.

We recommend that you provide only the data requested or necessary for your request, with the exception of sensitive data relating to race, ethnicity, political opinions, religious or philosophical beliefs, and data concerning health. , sex life or sexual orientation.

We may collect data when you use our digital platforms, including your IP address or other browsing data (including browser, operating system, device model), through cookies or similar technologies placed on your device. Some cookies are necessary for our digital platforms to function properly and others are used for analytical purposes that help us provide you with more personalized services and a better digital experience.

We may also collect data about you from third parties, including a spouse who contacts us on your behalf or that of your friends who provide us with your contact details in order to invite you to events that may be of interest to you.

If you provide us with personal data about someone else, you must ensure that you have the right to disclose that data to us and that, without our taking other measures required by protection law data, we may collect, use and disclose such data for the purposes described in this Privacy Policy.

For example, you must ensure that the data subject is aware of the various topics set out in this Privacy Policy. The individual must also give the consents set out in this Privacy Policy with respect to how we process their personal data. 

We remind you that we do not collect, directly or indirectly, personal data from people under the age of 18. We therefore ask you not to provide us with personal data of people who do not meet this criterion.

We collect and use your personal data on one or more of the following legal bases:

  •     We have obtained your prior consent (for example when you subscribe to our newsletter). Please note that with this particular legal basis, you have the right to revoke your consent at any time (see below “9. What are your rights in relation to your personal data?”);
  •     The processing is necessary as part of a contract between Serious and you (for example when you make a purchase);
  •     We have a legitimate interest in carrying out the processing and this legitimate interest is not overshadowed by your interests, fundamental rights or freedoms (for example the prevention of payment fraud);
  •     We must process your personal data in order to comply with applicable laws and regulations.

Depending on the context, we may use your personal data to:

  •     Provide you with the products or services you have requested;
  •     Perform checks to identify you and verify your identity;
  •     Send you marketing communications, with your prior consent (see section “5. Marketing Communications”);
  •     Provide you with after-sales service and manage refunds;
  •    Manage your reimbursement requests;
  •     Respond to your questions, suggestions and requests, in particular your requests to exercise rights;
  •     Manage complaints and disputes;
  •     Manage the events for which you have registered and / in which you have attended;
  •     Detect, prevent and fight against any fraudulent or illegal activity, including to protect your transactions from payment fraud, act against counterfeiting and against the resale of our products in violation of our terms and / or our network of distribution;
  •     Protect yourself, employees and others in our stores as well as our property;
  •     Manage the stock of certain types of rare products in order to allow a fair distribution of the products that we sell;
  •     Monitor and improve our digital platforms;
  •     Carry out statistical analyzes, in particular to adapt our offer of products and services (including the use of nationality anonymously);
  •     Improve our products and services;
  •     Comply with our legal obligations, which includes providing information to regulatory bodies when required by law, including to meet our legal obligations to prevent and combat fraud, money laundering and terrorist financing .

With your prior express consent (usually obtained by checking a particular box in a form), you may receive information concerning offers, services, products or events sent by Serious (and / or by other companies of the Serious group. … in some cases).

We rely on your consent to process the personal data you provide to us for this purpose.

Therefore, if you no longer wish to receive such information, you can withdraw your consent at any time (see “What are your rights over your personal data?” Below).

We may ask you to confirm or update your marketing preferences if you ask us to provide other products and / or services in the future, or if there are any changes in law, regulation or our business structure.

Your personal data are processed for the period necessary for the purposes for which they were collected, to comply with legal and regulatory obligations and for the duration of any period necessary for the establishment, exercise or defense of rights legal.

In order to determine the most appropriate retention periods for your personal data, we have specifically taken into account the quantity, nature and sensitivity of your personal data, the reasons for which we have collected your personal data. , the service you deserve and expect from us and the applicable legal requirements.

For example :

  • With regard to our prospects (potential customers): your data is kept for three years from your last action, then deleted or archived in order to comply with legal retention obligations;
  • With regard to our customers: your data is kept for the duration of our commercial relationship and for up to ten years, then deleted or archived in order to comply with legal retention obligations;
  • Regarding cookies used on digital platforms: they are stored for up to 13 months from the time they were installed on your device.

We can only disclose your personal data to the parties designated below and for the following reasons:

    We may have to disclose your personal data to Serious employees who need to have access to your personal data and who are authorized to process them for the aforementioned purposes and who undertake to respect its confidentiality, by responsible for customer relations, retail, e-commerce, communications, legal affairs, finance,  IT management and security for the purposes set out in this Privacy Policy.

This may involve providing you with the products and services you have requested, improving the services provided and, with your consent, sending you marketing communications regarding offers, services, products or events (for this purpose, you can revoke your consent at any time. See the section “9. What are your rights over your personal data?” below).

As part of our legitimate interest in the fight against payment fraud, Serious, as data controller, may transmit your financial data to an external service provider with a fraud detection tool in order to authenticate a payment. Said service provider is bound by an obligation of confidentiality.

We may also be required to communicate personal data to third parties acting on behalf of Serious and approved by Serious.

All of these treatments are based on our prior instructions set out in a binding contract that complies with the requirements of applicable law. These disclosures are made for different reasons, including:

  • o   IT development and support;
  • o   Hosting and carrying out marketing and economic studies and marketing campaigns;
  • o   Verifying your information, authenticating payments and processing orders and payments to third parties who provide credit reports, payment or order fulfillment services;
  • o   Delivery services …

These service providers undertake to respect confidentiality and are not authorized to use your personal data for any other purpose. We also require them to apply appropriate security measures to protect your personal data. 

  • – We may be required by the mandatory provisions of an applicable law or in the context of legal proceedings or other legal request, to disclose your personal data to authorities or to third parties.
  •     We may also disclose or process your personal data in accordance with applicable law to defend our legitimate interests (for example in the context of civil or criminal proceedings). For example, we may disclose such personal data if necessary to identify, contact or take legal action against a natural or legal person who does not comply with our Terms and Conditions of Sale and Use, or who disrupts other users of our Digital Platforms or cause them harm.
  •    In the event of acquisition by a Serious third party, or of all or part of their assets, your personal data may be included in the transferred assets.

All your personal data is strictly confidential and will only be accessible when necessary, only by duly authorized Serious staff and independent service providers acting on our behalf within the framework of appropriate technical and organizational security measures.

Serious has security measures in place to protect your personal data against unauthorized access and use. We follow appropriate security procedures in the retention and disclosure of your personal data to prevent unauthorized access by third parties and to prevent accidental loss of your data. We limit access to your personal data to people who genuinely need access for business reasons. People who access your data will be subject to a duty of confidentiality with regard to Serious.

We also have procedures in place to deal with any suspected data breach. We will notify you and any relevant supervisory authority of any suspected data breach where we are required by law to do so.

We also require the persons to whom we transmit your personal data to comply with the above. However, the transmission of information via the Internet is not completely secure. We cannot therefore guarantee the complete and complete security of your personal data which you transmit to us via the Internet. Any such transmission is at your own risk and you acknowledge and agree that we are not responsible for any unauthorized use, distribution, damage or destruction of your data, except to the extent that we are required by law to endorse such a responsibility. Once we have received your personal data, we will apply the aforementioned security measures.

In accordance with applicable data protection law, you can request access, rectification, erasure and portability of your personal data at any time, or restrict its processing or oppose it. A summary of these rights is set out below:

Your right of access : the right to receive a copy of your personal data.

Your right to rectification : the right to ask us to rectify any errors in your data or to complete them.

Your right to be forgotten : the right to ask us to delete your personal data, in certain situations.

Your right to restriction of processing : the right to ask us to restrict the processing of your personal data, in certain circumstances, for example if you dispute the accuracy of the data.

Your right to data portability : the right to receive the personal data you have provided to us, in a structured, commonly used and machine-readable format and / or to transmit this data to a third party, in certain situations.

Your right to object to processing : the right to object:

  • at any time during the processing of your personal data for direct marketing purposes;
  • in certain other situations, in the furtherance of our processing of your personal data, for example processing carried out on the basis of our legitimate interests.

When the processing of your personal data is based on your consent, you can decide to withdraw it at any time. If your consent is withdrawn, this will not affect the processing of your personal data based on other legal grounds, such as the fulfillment of your orders and the retention of your order data in accordance with applicable law.

If you no longer wish to receive our advertising or promotional information, we remind you that you can revoke your direct marketing consent at any time directly from the unsubscribe link included in each advertising email message that we send to you. If you do so, we will update our databases within a reasonable time and take all steps to respond to your request as quickly as possible, but we may continue to contact you to the extent necessary in connection with any product or service. that you asked for.

You also have the right to lodge a complaint with your local data protection authority in the event of an alleged violation of the data protection rules applicable to you.

To exercise any of these rights, please contact us using the contact details below

Please note that if you exercise any of the rights mentioned above, you will be asked to let us know which right you wish to exercise and to provide us with certain information (copy of an identity card, passport or other document). (legally recognized identity) for identification purposes to process your request and protect you against fraudulent requests from third parties.

For any questions regarding your account, to revoke your consent, to ask general questions or to make a complaint, please contact our customer service:

– By email: contact@seriousconnection.com

– By mail: Serious 25 Rue de la Gleyzette 31120 Lacroix-Falgarde FRANCE

For questions relating specifically to advertising emails, we remind you that you can unsubscribe at any time directly using the “unsubscribe” link contained in all the advertising emails that we have sent you.

If you have any questions or concerns regarding our Privacy Policy or data processing, you can contact the group’s data protection officer at the following address : contact@seriousconnection.com

This privacy policy reflects our current practices and may be changed and updated from time to time.

When we post changes to this Privacy Policy, we modify the “Effective Date” at the top of this Privacy Policy to indicate when such changes became effective.

If we change this Privacy Policy in a material way, we will notify you by way of a change notice at the beginning of this Privacy Policy and on the home page of the website www.seriousconnection.com .